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Sarah sat in her financial advisor’s office, staring at the portfolio statement. By any objective measure, she was doing well—six figures in savings, a steady income, no debt. Yet she felt a familiar knot of anxiety tightening in her chest. “I know I should invest more aggressively,” she said, “but something always stops me.” What Sarah didn’t realize was that her reluctance had roots stretching back decades, to a childhood home where money was never just money—it was ammunition. The Hidden Legacy of Financial ConflictMost of us don’t think about the invisible scripts we carry about money. We assume our financial behaviors are purely rational choices based on current circumstances. But research in financial psychology tells a different story: the emotional environment around money in our childhood homes can shape our relationship with finances well into adulthood. If you grew up in a household where money was a constant source of anger, fighting, or helplessness, you may have developed what psychologists call “money avoidance”—a subconscious resistance to accumulating or managing wealth. It’s not about lacking financial literacy or ambition. It’s about an emotional association so deep that success itself can feel dangerous. When More Money Means More ProblemsConsider Marcus, a freelance graphic designer whose skills commanded premium rates. Yet every time he raised his prices or took on a major corporate client, he’d find himself making uncharacteristic mistakes—missing deadlines, overcomplying with revision requests, or suddenly getting “too busy” to follow up on lucrative opportunities. In therapy, Marcus traced this pattern back to his childhood. His parents had run a small business together, and as their income grew, so did their fights. The more money they made, the louder the arguments became about how to spend it, who worked harder, who deserved what. Young Marcus learned a simple equation: more money = more conflict. His subconscious solution as an adult? Keep income at a level that felt “safe”—just enough to get by, but never enough to trigger the anxiety that wealth represented. The Powerlessness PatternThen there’s Jennifer’s story. She grew up watching her mother—a brilliant woman by all accounts—defer every financial decision to her father. Her mother would grow quiet and small whenever money was discussed, apologizing for grocery costs, asking permission for modest purchases. Her father controlled the finances completely, and Jennifer watched her mother’s spark dim year after year. Now Jennifer runs her own marketing agency. She’s successful, respected, earning more than both her parents combined. Yet she keeps her business bank account hovering near empty, paying herself minimally and leaving most revenue in client accounts “for safety.” She delays invoicing, sometimes for months. A business coach helped her recognize the pattern: deep down, Jennifer associated having money with the loss of something precious—the autonomy and selfhood she’d watched money erode in her mother. To keep her own power, she unconsciously kept money at arm’s length. The Scarcity TheaterMichael’s parents fought differently about money—not over having it, but over never having enough. Raised during lean times, they maintained a permanent state of financial emergency even when circumstances improved. Dinner conversations were anxious audits of spending. Small treats prompted guilt-laden speeches about sacrifice. The family lived in perpetual bracing for disaster. Today, Michael earns a comfortable salary in tech, but he can’t shake the feeling that financial ruin lurks around every corner. He saves obsessively—not building toward goals, but hoarding against catastrophe. He’s turned down promotions requiring relocation, avoided career risks, and keeps multiple emergency funds. But here’s the twist: he also engages in periodic binge spending, blowing through thousands on items he doesn’t need. A financial therapist helped him see the pattern: he was unconsciously trying to prove his parents’ fears right, creating the very crisis they’d always warned about. In a strange way, financial struggle felt like home. Breaking the CycleRecognizing these patterns is the first step toward change. Sarah, the investor who couldn’t pull the trigger on growth strategies, began tracking not just her financial decisions but her emotional state when making them. She noticed that every time she considered a higher-risk, higher-reward investment, she’d hear echoes of her parents’ fights about her father’s “gambling” in the stock market. That awareness allowed her to separate past from present. Marcus set up automatic pricing increases and built accountability partnerships with other freelancers, creating external structures to override his internal sabotage. He also did something more profound: he consciously decided that his relationship with money didn’t have to mirror his parents’ relationship with each other. Jennifer worked with both a business coach and a therapist, gradually increasing her own salary and practicing feeling worthy of compensation. She created a mantra: “My mother’s story is not my story. Financial security doesn’t cost me my power—it gives me more.” Michael took a different approach. He started small, giving himself permission to enjoy modest treats without manufactured crises. He journaled about money decisions, noting when he was responding to present reality versus past trauma. Slowly, he began to build a new association: money as a tool for building rather than a harbinger of loss. Writing Your Own ScriptThe money scripts we inherit are powerful, but they’re not permanent. Here’s what the research and these stories suggest: Notice the pattern. Track your financial decisions alongside your emotional states. When do you feel anxious, resistant, or compelled to sabotage your own success? What memories or associations arise? Name the origin. You’re not broken; you’re responding to old programming. Understanding that your behaviors made sense in the context that created them can reduce shame and increase agency. Separate past from present. Your financial life doesn’t have to recreate your parents’ dynamics. You can have money without conflict, power without poverty, security without scarcity thinking. Start small. Don’t try to overhaul your entire financial psychology at once. Make one conscious choice that breaks your pattern. Then another. Get support. Financial therapists, coaches, and support groups exist because these patterns are common. You don’t have to rewire your money scripts alone. The goal isn’t to become someone who cares only about accumulation or to adopt a mindset that feels foreign. It’s to make your relationship with money truly yours—based on your values, your goals, and your present reality, not scripts written in someone else’s story decades ago. Your parents’ financial struggles don’t have to become your inheritance. Sometimes the most radical form of financial success is simply allowing yourself to have a different story. If you're ready to uncover and change your money story, then the Money Healing Intensive may just be the thing for you. Find out more by clicking here. |
I help women heal the emotional side of money so wealth feels safe. Subscribe to my weekly newsletter for practical guidance on healing your relationship with money.
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